Our Story
It started with a little chaos
At my very first cheer competition, I watched our fearless leader, Lexie, move from athlete to athlete, searching for the supplies she needed to keep everyone competition-ready.
I remember thinking:
There has to be a better way.
As I spent more time in the cheer world, I saw just how often those moments happened: a bobby pin, a broken shoelace, a uniform repair, a makeup touch-up, an upset stomach, or something forgotten at home.
And inevitably:
“Does anybody have…?”
That question became the driving force behind CHAOS CASE™.
We wanted one organized, portable place for the things athletes, coaches, and parents might need when the unexpected happens. Something with a place for everything, so you aren't digging through one giant bag when every second counts.
The idea grew in the margins of a very full life. Between raising six kids, running a business, raising cattle, cheer practices, travel, competitions, and everything in between, CHAOS CASE™ was coming to life.
It wasn't created in a boardroom.
It came from living this life, seeing a need, and knowing we could make it better.
So, we built one.
MORE THAN A BAG
Chaos Case isn't really about a bag or even what's inside it.
It's about preparedness.
It's about taking dozens of little “what ifs” and giving them a home, so when something goes wrong, you can find what you need, fix the problem, close the case, and get back to what you came to do.
CONFIDENT. CALM. COMPOSED.
That's what we want CHAOS CASE™ to give every athlete, parent, and coach carrying it.
Our logo reflects that same idea:
THE RISE: growth, strength, progress, and choosing to rise above whatever comes your way.
THE CHALLENGE: the unexpected moments and chaos that inevitably become part of the journey.
THE FOUNDATION: the people, preparation, and support that keep you steady when everything around you isn't.
Together, they form our star; a symbol of showing up ready: strong, focused, and prepared.
Because the goal isn't to eliminate chaos.
THE GOAL IS TO BE READY FOR IT.
Chaos is inevitable. Feeling unprepared doesn't have to be.
That's CHAOS CASE™.
Meet the Chaos Coordinators!
-
![A young woman with long, wavy blonde hair, smiling, standing outdoors in front of trees and foliage, wearing a light-colored button-up shirt, dark jeans, a watch, and a necklace.]()
Sherry DeCap
FOUNDER
The idea-maker behind the chaos. Saw the need, dreamed up the solution, and turned one “there has to be a better way” moment into Chaos Case. -
![A man with a shaved head, beard, and mustache is sitting on a fallen tree trunk outdoors in a wooded area with green leaves and branches in the background. He is wearing a dark navy shirt and light blue jeans, with his right hand resting on his thigh and his left hand on his hip.]()
Adam DeCap
CO-FOUNDER
The other half of the operation. Partner, problem-solver, encourager, and professional “let’s figure this out” guy. Helping turn the vision into something real, one piece of chaos at a time. -
![Young woman with a star sticker on her cheek, smiling at a concert or event, wearing a black sweatshirt with "CHEERS" written on it, in front of a crowd and stage with bright lights and a large sign that says "NATIONAL CHAMPIONS."]()
Brielle Ettore
CREATIVE DIRECTOR
Turns ideas into things. From website design and Cricut projects to the little details that make Chaos Case feel like Chaos Case, she brings the creative vision to life. -
![A smiling woman wearing a black sweatshirt with green lettering that says "Chaos Crew" stands at a booth with colorful lunchboxes and a black backdrop that reads "Chaos Case" with the words "Confident, Calm, Composed". There are string lights hanging above the booth.]()
Cara Ettore
OPERATIONS & FULFILLMENT LEAD
The organized one keeping our chaos in check. From stocking and labeling to packaging and getting orders ready to go, she helps make sure everything is where it needs to be.
-
![Collage of six young people wearing hoodies and sweatshirts with the word Chaos, smiling and looking down or to the side, against a gray background, with a display of six colorful Chaos Cases phone cases at the bottom center.]()
Support Team
Because it takes a village. From packing and creating to brainstorming, troubleshooting, encouraging, and jumping in wherever needed, our support crew helps make Chaos Case happen. And while they may not all be pictured here, they’re absolutely part of the Chaos Crew.
Feeling chaotic? We can help!
Not sure which product you need? Having trouble with an order? Don't stress—we're here to help you navigate the chaos.